Together with Topcon Europe, we investigate the possibilities to analyze the event and exhibition program effectively. Due to the high number of these events we decided to look for visual solutions to manage the endless available data. In the application we developed, Topcon can upload all collected and categorized event data and translate this into a graphical overview. It is easy to select various selection criteria such as country, industry, segment or target audiences to display different data. The tool we developed gives Topcon new insights and opportunities to manage the comprehensive event program on objective data and increase the effectiveness.