VanRiet Material Handling Systems from Houten no longer believed in trade shows. The new stand – in the then new house style – was not really working, the three trade shows per year were a real drain on finances and no one dared speculate about the benefits. Several years on, we facilitate eight trade show participations per year worldwide, jointly generating 27.2 times more than they cost.
The Beewan ROI Report is now integrated into VanRiet’s operational and management information systems: the trade show results can be viewed at any time with a simple mouse click. Beewan is strategically hooked up with the company, knows its ambitions and works as an extended team with the marketing communication people. Thanks to this proactive approach, we can help the company develop and grow. We hold preparatory sessions and develop tailor-made campaigns for key trade show participations. VanRiet listens very carefully to its market, keeps close track of developments and, as a result, puts on an extremely good performance at trade shows. The investments for the worldwide trade show programme are earned back no less than 27.2 times on average. An outstanding achievement that we are extremely proud of!
Want to know more about our ROI reporting or trade show strategy in practice? Call or email us for a presentation based on cases, without any obligation whatsoever. Alternatively, check the workshop calendar for a session with your colleagues.